IQ Fire Solutions has grown significantly since it was established in 2008 and it was important to reflect the changes. Six months ago IQ Fire Solutions engaged the marketing services of High Profile to re-brand the company.
IQ stands for ‘intelligence quotient’ and the IQ test is renowned for assessing the intelligence of an individual. Iggy the founder, says “We like our customers to feel our Maintenance, Installation and Risk Assessment services come with a solution that has been given a high degree of thought.”
It was important to emphasis the IQ and make this an important feature of the brand. The tag line reinforces the message and positions the company as ‘not just another fire safety provider’, but one that thinks and cares about your safety and environment.
Look out for our new logo over the coming months.